Antitrust probe targets Google’s advertising practices

The State attorney generals who are in charge of the investigation into whether Google engages in monopolistic behavior are planning to carefully observe the tech giant’s advertising business.

A letter was sent to Google by the office of the Texas Attorney General Ken Paxton on Monday, seeking for internal documents on how ads are sold as well as how the behavior of people who use its search engines and other products are tracked.

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This came on the same day that Paxton and other state prosecutors announced the multistate antitrust probe. The investigation which is led by the Texas state involves 48 states alongside the District of Columbia and Peurto Rico.

The document request by Paxton demands more information regarding how the tech giant acquired and integrated advertising platforms like AdMob and DoubleClick. It also seeks information on the advertising practices put in place by Google’s Chrome browser and YouTube video service.

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